Our Team

  • Keith Bornholtz

    Keith Bornholtz

    CEO

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  • Deb Gendreau-Flynn

    EVP Sales

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  • Julie Parker

    Chief People & Culture Officer

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  • Noel Allen

    Noel Allen

    Chief Operating Officer

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  • Joe Henderson

    Joe Henderson

    President Recreation

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  • Bill Bettencourt

    President Outdoor

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Inspire time spent together outdoors by promoting a passion for adventures big and small.